1. Failure to evolve. Markets change over time. People’s needs change over time. One of the biggest problems that I see with entrepreneurs and small businesses is that they start the business based on a single solution, or set of solutions, products or services, that satisfy one particular need or pain point in a market,...

So, I was sweating, panting and grunting my way through an indoor cycling class the other day... When, amidst the sea of exertion, our teacher, Christine Dercole, who's pretty damn close to a walking, talking conduit of inspiration (and provider of great tribal beats), says to the class: I want you to ask yourselves a...