Guest Post on ProBlogger: Are Your Readers Doing What You Want Them To Do?
by Jonathan Fields | 10/22/08
Here’s a quick excerpt from my latest article over at ProBlogger.net…
Ask a roomful of bloggers why they blog and you’ll get a wide variety of reasons.
Some do it for fun, others for profit. Some do it for platform building, while others love the community aspect. Some do it to practice their writing chops. And, hey, I even know a few who do it as a form of public therapy. The potential motivators for bloggers are endless. But, no matter why you blog…
Nearly every blogger is looking for her or his readers to take some action.
So, I have two questions for you:
- What action or actions do you most want your readers to take? And…
- Are you making those actions as effortless as possible?
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October 22nd, 2008 | 11:00 pm
::sheds a tear::
My Jon… you’re all grown up!
Great post!
October 23rd, 2008 | 7:30 am
@ Tamar - Hey, been learning from the best!
October 23rd, 2008 | 4:36 pm
I read your post, and I have to say that you have some fantastic advice there. I don’t think most bloggers realize that a layout can affect the actions readers take. What do you say to a person who hopes to elicit all three responses from their readers? Thanks again for the great tips!
October 24th, 2008 | 4:31 pm
This was an interesting case study Jonathan.
What I tend to struggle with is wanting different options for different people.
Obviously my regular readers have already subscribed or bookmarked. So I don’t care about making subscription options prominent to them. I care about making social media voting actions prominent for that group. But I also don’t want to leave conversion of subscribers out for new readers.
What’s your best advice for balancing this?
November 1st, 2008 | 7:29 am
I’m not sure how I feel yet as a fairly new blogger. I have some conflicts with the bigger, more popular blogs since it’s a bit like popular friends- there’s no room for you in the crowd. I do not want to wade through 6 something or more comments yet I enjoy at least a few on each post so that I feel like someone is interested So- that said I guess I do it for the connection, that spark and that might interfere with any money making schemes. I hate the blogs where they’ve shut off all of their comments!!!