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Next Entries »Wake Up, The Medium IS The Message!
Friday, May 30th, 2008
The details are not the details, they make the product” Charles Eames
Not too long ago, I was at one of those giant book marketing events and a string of speakers included some variation of the message…
“Your book is the medium, not the message.”
They recommended spending less energy on crafting your message, keeping it simple or “good enough,” then focusing the bulk of your energy on repurposing that message into as many “distribution” vehicles as possible.
“Don’t focus so much on crafting the language or making a gorgeous book,” they’d say, “just make it good enough to distribute a million different ways.” Thing is…I completely disagree with this philosophy.
Neck Pain Relief For Alpha-Geeks And Desk-Jockeys
Tuesday, May 27th, 2008
Chances are somewhere around half of the people reading this (yeah, that’s you) will suffer either a stiff, painful neck and shoulders right now or will have them by the end of the workday.
Alpha-geeks and desk-jockeys are particularly at risk because of notoriously bad ergonomics (dude, we can’t all have Aeron chairs, floating double monitors and ergo-keyboards) and often long-hours spent with very little movement beyond the classic 3pm Red Bull twitch. Which is why…
A recent study out of Denmark is amazing news for neck and shoulder pain relief.
Failure, It’s The New Success!
Monday, May 26th, 2008Hat tip to Brad Feld for pointing me to this great video on failure…
Do you realize what your words can do?
Tuesday, May 20th, 2008I found this on Michel Fortin’s blog over the weekend and was blown-away.
No need for explanation, just watch it, then pass it on…
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