Marketing
Next Entries »How to get prospects to take you seriously
Thursday, November 22nd, 2007My weekly column is up over at the always fabulous FreelanceSwitch.com. This week, it’s time for my monthly “Ask Jonathan” advice column and it’s a real nail-biter! A 22-year IT guru asks how to get prospects to take him seriously at such a young age. He’s got the chops, now he needs to figure out how to get the clients.
The Diggbait Diet: How Digg helped me lose 5-pounds in 5-hours
Monday, November 19th, 2007
Atkins, diuretics and rubber suits, you’re so five-minutes ago. I was only three-weeks into my journey to the core of the blogosphere when I discovered the astonishing slimming power of Digg.com.
Ignite your career, business and life with the power of differentiation
Thursday, November 15th, 2007Happy Thursday, all! My weekly column on maverick marketing and business-building is now up over at FreelanceSwitch.com.
This week’s article–Differentiate Or Die: Marketing’s Magic Bullet–reveals one of the single biggest failures in building career or business, failure to differentiate, and shows you how to fix the problem and win more business instantly.
Authentic marketing: weekly column at FreelanceSwitch gets deep
Friday, November 9th, 2007Hey gang, so my weekly column is up over at FreelanceSwitch.com and it’s a doosy. This week is all about the intersection between being authentic and using conversational strategies to market yourself. Go check it out now!
What a slice of pizza taught me about small business marketing, pitching clients and getting gigs
Thursday, November 1st, 2007Learn how to jumpstart your small-biz or freelance-biz with this unusual lesson learned from a guy and a slice of pizza. It’s all at this week’s column over at FreelanceSwitch.com. Go check it out now.!
Blog consultant marketing makeover: new case study at FreelanceSwitch
Thursday, October 25th, 2007This week, in my regular column at FreelanceSwitch.com, I launched a new advice/case-study segment called “Ask Jonathan: Freelance Marketing Breakout.” In addition to my regular column on a variety of things, I’ll be repling to e-mails for help with marketing, publicity and copy-writing from freelancers and solo biz-owners. The first case study dives into the website and marketing efforts of blog consultant, Michael Martine, so click here to check it out now.
How to find a ton of clients without advertising, spending money or having connections
Thursday, October 18th, 2007Hey gang, get your dose of out-of-the-box marketing ideas today with my weekly column at the amazing FreelanceSwitch.com. Today’s article is:
Top bloggers reveal how to build traffic off-blog without spending a dime
Wednesday, October 17th, 2007
Simple question –
“If you had 2-hours a day to devote to no-cost, off-blog (even off-line) marketing for your blog, what would you do?”
I posed this very question to a collection of some of the world’s top bloggers and social network marketers…and here’s what they revealed:
Power-marketing for freelancers
Thursday, October 11th, 2007I am so happy to share my new weekly column at the wonderful FreelanceSwitch.com. This week’s article is entitled “The Top 5 Powerhouse Marketing Secrets For Freelancers.” Go check it out, leave comments, ask questions, have fun!
How to turn a big, fat crisis into a bigger, fatter opportunity
Tuesday, September 25th, 2007
Simple fact—life doesn’t always unfold the way you hoped or expected, especially when it comes to business and careers.
When things don’t go our way, we’ve generally got two options…get beat or get creative. And, the sad reality is that most of us choose the first option. Not because we want to. Not because we need to. Because we just don’t realize a second option even exists. We have so much trouble acknowledging there just might be a way to find not only good, but outright opportunity in nearly every bad-situation.
Failure is more a choice than a fate…if you’re willing to rise to the challenge.
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