Entrepreneurship
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Monday, January 14th, 2008
My first-appearance in The New York Times freaked me out…
In November 2001, I launched a yoga studio in the heart of New York City’s Hell’s Kitchen. It was a strange, moody time in the city, just 6-weeks after the collapse of the twin-towers. But, for yoga studios, or pretty much anyone else in the healing profession, the demand was huge.
This led to an odd scenario…
Freestyle Fridays: Lifehack radio interview, CareerRenegade.com and lifestyle-evolution updates
Friday, January 11th, 2008
Wow, this week, I have so much juicy stuff to share, including a revealing radio interview, the opportunity to become a career renegade and an intereting discovering about exercising with the mice at 5:30 in the morning…
How marketing kills innovation
Monday, January 7th, 2008
As a guy who lives and breathes marketing, I really hate to admit this.
But, it’s all a big, fat lie!
Here’s a simple fact-all too often, marketing is where you put all your energy when you’re too lazy to innovate. That goes for bloggers, entrepreneurs, manufacturers, service-providers, actors…and, it even applies to your love-life!
In fact, for far too many, here’s what marketing really stands for…
- M - March
- A - Around
- R - Ranting &
- K - Kvetching
- E - Enough to
- T - Trick
- I - Impulsive suckers into
- N - Needing your
- G - Garbage
Marketing is what you do when your product, service or content isn’t self-evidently unique and impactful enough to sell itself.
How to be a rockstar freelancer
Monday, December 24th, 2007
One of my favorite writing gigs is my weekly column over at FreelanceSwitch.com, a vibrant, information packed blog about freelancing that has literally exploded this year.
Founders, Cyan and Collis Ta’eed just released a new book, packed with a huge amount of information on launching, building and growing a freelance career.
Beyond it’s comprehensive scope, its lessons are broadly applicable to a wide range of freelance specialties, making it useful to literally millions of people.
Attack of the digital crickets: a lesson in life and business
Tuesday, December 11th, 2007
It was about 11:30 at night. I was sitting on my couch, notebook computer melting my lap when my six-year old daughter wanders out leary-eyed, fuzzy-blanket in tow and burrows in next to me.
“It’s late, sweety,” I say, “what’s the matter?” “I’m scared, daddy,” comes the reply. “What’s scaring you?” “The crickets.” [we live on the 9th floor in the city, ain’t no crickets, here] “I’m scared they’re gonna jump out and get me,” she continues.
Oh man, I made a big mistake…
Shane & Peter interview the titans…and me
Thursday, December 6th, 2007So Shane Pearlman from the rocking Shaneandpeter.com blog, recently asked me and a bunch of other entrepreneurs to respond to a list of questions about life, inspiration and entrepreneurship and I thought I’d share my answers with my fabulous community here, too. And, be sure to go check out Shane’s blog and see what everyone else said.
What’s your personal mission statement?
How to get prospects to take you seriously
Thursday, November 22nd, 2007My weekly column is up over at the always fabulous FreelanceSwitch.com. This week, it’s time for my monthly “Ask Jonathan” advice column and it’s a real nail-biter! A 22-year IT guru asks how to get prospects to take him seriously at such a young age. He’s got the chops, now he needs to figure out how to get the clients.
Modeling excellence: fast-track to success or reckless road to ruin?
Tuesday, November 13th, 2007
Open any book on success, personal development or self-help and, without fail, you’ll find a section on “modeling success.” There, you’ll be told to find people who’ve done what you’ve done, study how they did it, then replicate their thoughts, steps and actions. Doing so, you’ll discover, will vault you past roadblocks and dramatically accelerate your path to success. It’s far easier to travel a road than to build it.
Problem is, while modeling the right person and the right process can be a catalyst for success, modeling the wrong person and the wrong processes can lead you spiraling down the road to ruin. Question is—how do you know which is which?
Hare Krishnas reveal secret to massive link-love and mega-sales…now take your damn flower!
Monday, November 5th, 2007
Want a ton of inbound links? Want to sell mountains of product, book yourself silly or hit the bestseller list?
Think it’s all about killer content, great design and rocking service? Well, you’re half-right. But, that, alone, won’t juice you into the big-leagues in any of these professional and personal quests. There’s something else. Something really, really big. Something that plays into the very fabric of human nature.
What a slice of pizza taught me about small business marketing, pitching clients and getting gigs
Thursday, November 1st, 2007Learn how to jumpstart your small-biz or freelance-biz with this unusual lesson learned from a guy and a slice of pizza. It’s all at this week’s column over at FreelanceSwitch.com. Go check it out now.!
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