Blogging
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Thursday, January 31st, 2008
I am always on the look-out for great blogs about writing and freeing up where, when and how you work. So, I was so thrilled when my friends, Leo and Skellie each launched new blogs that are not only generating instant buzz, but delivering some great content.
Skellie’s Anywired blog offers great ideas, tools and interviews for anyone looking to work their job around their life, not the other way around. She’s got some great interviews up, too!
Building business and blogs with extreme value
Friday, January 25th, 2008
Every once in a while, you stumble upon a story or an experience that brings you back to Earth.
Something that reminds you to ask if you’re spending enough time creating extreme value…instead of extreme image.
The Name Killer: how the wrong name took down a $2-million business in 2-weeks
Tuesday, January 22nd, 2008
It’s got to be the biggest fear of every new entrepreneur.
You pour a ton of money into a new venture, devote relentless hours to get it going. It’s perfect in every way. But, within hours of launching, you realize something is wrong. Not leaky faucet wrong. Not temporary signage wrong…but head-on crash, fatally wrong.
How can something so apparent have been so hidden?
How to make every word you write unputdownable
Wednesday, January 16th, 2008
Ever read a James Patterson novel? I have. Every one.
And, every time I do, I curse the bastard!
Not the character, but Mr. Patterson himself. Why? Because…I don’t want to stay up until 4am to finish, really I don’t. But, he grabs me with the opening line, hurls me in, then greases the slide thoroughly-enough to render me powerless to stop my screaming descent to the last page.
He makes it un-put-downable.
Is he a master of story-telling, plot-development and suspense? Sure. But, he’s also a master of a handful of literary techniques that appear in the world of direct-response copywriting. They’re the ones that compel you to read long after you’ve decided you really don’t have time to devote another second to the book, blog or ad.
And, once you know them, they’ll give you the near-magical ability to make almost everything you write, from ads to blog-posts and letters to books, a giant step closer to un-putdown-able, too.
Top bloggers confess: size matters!
Wednesday, January 9th, 2008
This article is the third installment in my top-blogger’s roundtable series. Here, I’ve asked a celebrity panel the following question:
Does post length affect readership growth and, if so, how?
And, this is the pure-gold they revealed…
To Niche or not to niche: Top bloggers tell all
Wednesday, December 19th, 2007
“If you are drawn to write on a broad variety of topics (3-5) even if there is a remotely common thread, are you better off doing it on a single blog or creating several niche blogs for each one?”
I recently posed the this question to a round-table of top-bloggers and social-medialites and here’s what they revealed…
Blogging breakout: voice rules, topics drool
Friday, December 14th, 2007
In June 2007, one of famed impressionist, Claude Monet’s, Water Lilies paintings sold at auction for $37.5 million USD. Last week, I painted a picture of water lilies, too. It hasn’t sold yet, but I’m quite sure it’ll go for at least a buck. Why do you care?
Because, if you blog, if you write, if you paint, if you create…anything, there will come a time where you look at what everyone else is doing, especially the leaders in your field, and wonder…
Posting patterns of top-bloggers revealed
Tuesday, November 20th, 2007
There’s been a lot of play in the blogosphere lately about how often you should post and how long your posts should be. And, even among top bloggers, there seems to be a considerable difference in opinion.
But, there are still some major lessons to be learned by comparing the posting-patterns of top niche-bloggers, during their initial launch phase, rapid growth phase and their later “mature” phase.
The Diggbait Diet: How Digg helped me lose 5-pounds in 5-hours
Monday, November 19th, 2007
Atkins, diuretics and rubber suits, you’re so five-minutes ago. I was only three-weeks into my journey to the core of the blogosphere when I discovered the astonishing slimming power of Digg.com.
Authentic marketing: weekly column at FreelanceSwitch gets deep
Friday, November 9th, 2007Hey gang, so my weekly column is up over at FreelanceSwitch.com and it’s a doosy. This week is all about the intersection between being authentic and using conversational strategies to market yourself. Go check it out now!
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